How important is a grocery shopping cart? Who maintains them best? What does it tell us about the company? Or does it really matter? Does the Service Designer consider it as part of his domain?
I am the official grocery cart driver for my wife. She is the ultimate and knowledgeable consumer and I follow her dutifully as she picks up choice produce based on reliability, usability, taste and fair price.
She would probably be an asset to the big supermarket chains.
So, I spend my time observing the other shoppers and studying aspects of the grocery cart.
- I like pushing Publix carts. They run smooth and are clean.
- I do not enjoy pushing Sam Club carts. They have wobbly casters. Do they have a Maintenance Strategy ?
- Sometime when I have heavy loads like water, I like pushing the carts from the opposite side of the handle. That is the side which has the swivel casters. Always wondered why they don’t have handles on both sides. I know, you can’t stack them.
- Walmart keeps tissue to clean the handles of carts. And I love their carts which will stop at the perimeter line. Always wonder who did invented that. Very ingenious.
- I always love Targets child carts. Real fancy
- I love the motorized pushers some of the chains have started adopting. Never really enjoyed watching people strain and push the long cart chain. It was not ergonomic.
- And then you have the rebels take the carts and leave it on the other side of the city. When will we ever stop doing this?
- And 9 time out of 10 I will get the wobbly cart in the store.
- And happiness is pushing my grand son little Daniel in one and watch the wonder in his eyes